The Obama campaign is hitting hard at Romney, with a 2-minute ad on Mitt Romney’s Bain Capital.

Targeting Romney’s involvement in the acquistion of GST Steel, the commercial shows workers at a shuttered plant pinning Romney and Bain with the blame.

“They made as much money off it as they could and they closed it down, they filed for bankruptcy, without any concern for the families or the communities,” says Joe Soptic, a former steelworker. “It was like watching an old friend bleed to death.”

The spot directly contrasts the steelworkers’ testimonials with Romney’s words touting his business experience, showing the Republican saying “I know how business works. I know why jobs come and why they go” and “As I look around at the millions of Americans without work, it breaks my heart.”

The response from the Romney Folks:

In an email to reporters, Romney spokeswoman Andrea Saul called the ad an invitation to engage in a larger debate about jobs.

“We welcome the Obama campaign’s attempt to pivot back to jobs and a discussion of their failed record. Mitt Romney helped create more jobs in his private sector experience and more jobs as Governor of Massachusetts than President Obama has for the entire nation,” she said. “President Obama has many questions to answer as to why his administration used the stimulus to reward wealthy campaign donors with taxpayer money for bad ideas like Solyndra, but 23 million Americans are still struggling to find jobs. If the Obama administration was less concerned about pleasing their wealthy donors and more concerned about creating jobs, America would be much better off. ”