Hilton is launching a new brand with smaller, customizable rooms that will only appear in urban locations and have more affordable rates.
Motto by Hilton will be the McLean, Virginia.-based company’s 15th brand. With Motto’s introduction, Hilton is entering into the micro-hotel market. Independent hoteliers and big-name brands increasingly have been offering properties that have much smaller rooms offset by more vibrant and social public spaces.
The average Motto guest room will be 163 square feet, which is about half the size of a room in Hampton by Hilton. The rooms will have space-saving features such as wall-beds, bunk beds, segmented shower and toilet stalls, door-less closets and multifunctional furniture that can be stowed away.